Data Analyst

McClatchy Media is seeking an experienced Data Analyst to join the CRM team as part of the Marketing department. As a key member in a highly-collaborative, fast-moving, high-performance environment, the Data Analyst role will provide key insights to inform strategies aimed at increasing non-subscriber engagement that drives revenue. This role involves tracking and analyzing data from various sources to uncover patterns and trends and using this information to guide marketing, audience and product decisions.

The anticipated base pay range for this position is between 70,000 and 90,000 annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

Duties & Responsibilities

• Analyze non-subscriber data to identify engagement opportunities, audience trends and high-impact strategies.
• Determine actionable insights to inform targeted engagement strategies among known/unknown users based on behavioral, demographic and other types of data.
• Develop reports and dashboards to track key performance metrics and ensure that these data visualizations are available in real time.
• Collaborate with marketing, audience and product teams to optimize strategies by providing data driven insights that inform content needs, campaign design, A/B testing and other journey improvements to maximize efforts.
• Leverage advanced analytics platforms like Snowflake, Amplitude and Braze to gather and interpret data.
• Develop, based on data, predictive models to identify users and recommend proactive strategies to increase engagement and conversions.
• Assist in the development and delivery of content performance insights, identifying formats, topics and platforms that drive engagement and repeat visits.

Qualifications

• 3+ years of experience in data analysis, ideally within digital marketing or product roles.
• Proficiency with data tools like Snowflake, Amplitude and SQL.
• Strong analytical and problem-solving skills.
• Proven ability to deliver clear, actionable insights and translate complex data into strategic recommendations for stakeholders.
• Ability to visualize and present data in a clear and actionable way.
• Understanding of event and attribute-based user journey pathing is a plus.

Education And Experience

Bachelor's degree (B.A. or B.S.) from four-year college or university; preferably in marketing, or the equivalent education, experience, skills and knowledge needed to perform the tasks and responsibilities of the position.

Minimum qualifications: Three years of experience in field or in comparable fields, Bachelor’s degree (B.A. or B.S.) from four-year college or university preferred; computer skills.

About McClatchy

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger.

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

Our overall benefits package also includes a 401(k) with employer match, competitive paid time off and corporate holidays, and a variety of mental health benefits. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.