Marketing Lead, Global Brands

Reporting to the SVP Global Brands and Corporate Affairs, the Marketing Lead, Global Brands will play a pivotal role in driving growth for Organigram in emerging international markets, specifically with the intention of creating strong, lasting global flagship brands for the Company, with a focus on IP that provides a strong competitive advantage. In the role, the Marketing Lead, Global Brands will be responsible for executing Organigram’s go-to-market strategies internationally, focusing on executing marketing and sales strategies with excellence and acting as a key partner for the commercial needs of our growing international business. The incumbent will work with cross-functional teams to develop and execute international brand, sales, product and marketing plans.

Job Duties

1. Brand Strategy & Brand Management

• Use data-driven insights to guide strategy development for Organigram’s global brand strategy in Europe, Australia and the USA focusing on consistent execution across markets.
• Act as the brand ambassador, ensuring the consistent execution of the brand strategy, with the intention of creating strong, long lasting global flagship brands.
• Lead the development of all international marketing campaigns, ensuring consistency in brand messaging across packaging, marketing materials, and digital assets including website, social media and advertising where permitted
• Work with Director of International Regulatory to ensure regulatory compliance in all product and marketing activities

2. Insights / Market Research

• Source and research cannabis markets outside of Canada, and provide insights and recommendations that will inform brand, pricing and product strategy in new markets.
• Keep an active ‘pulse’ on the market developments – pricing, products, brands, ensuring that our knowledge base is up to date.

3. Innovation & Product Development

• Serve as a key voice in the development of the product development pipeline and roadmap for products in international markets.
• Provide market insights, competitive analysis, and trend reports to support new product development.
• Lead product launches, ensuring proper go-to-market execution with the marketing and sales team.

4. Performance Tracking, Budget Management & Reporting

• Measure and report on brand performance, trade execution, and consumer engagement KPIs
• Develop and manage marketing budget, ensuring effective allocation across various marketing initiatives as well as effective spend management
• Prepare quarterly reports outlining progress, challenges, and opportunities.

5. Project Management

• Working closely with the Project Manager, execute all aspects of the international brand/product launches from product development to packaging selection and design, to marketing executions.

6. Relationship / Sales

• Maintain close relationship with international customers, supporting marketing and sales needs at a local level.

Work closely with VP International Business Development on forecasting and the execution of local marketing and sales plans to support customers and drive sales.

Required Skills

• 8+ years of direct work experience in a fast-moving consumer goods marketing, brand management position, or account management agency role
• A self- starter, able to work autonomously, driving momentum on multiple projects and proactively planning ahead.
• Ability to operate in an environment with limited data and a high degree of complexity and ambiguity
• Highly organised with prioritisation skills.
• Strong understanding of marketing principles
• Excellent written and verbal communication to convey brand messaging effectively.
• Ability to lead and motivate cross-functional teams to achieve brand goals.
• Proven ability to manage multiple projects simultaneously and meet deadlines.